
Relay turns viral-style video formats into ready-to-publish posts for your brand. It’s for brands that want consistent TikTok output without writing briefs or making every creative from scratch, and for teams that still want approval over what goes live.
You start by adding your website (or App Store link). Relay learns what you sell, who it’s for, and how you sound, then asks a few quick questions.
Relay stands out because it doesn’t just draft content. You get a month worth of brand-specific posts, a clear approval step, and a feedback loop based on actual view performance, so the next batch is shaped by what worked.
It’s also built around TikTok for publishing, with plans that specify how many posts you generate and publish per month, plus limits on how many people can approve. If you’re sustainability-minded and your audience checks ingredient lists before buying, Relay is positioned to match that calm, ingredient-first tone while still aiming for TikTok formats.
+2 more